Customer Relationship Management : Integrating marketing strategy and information technology
Zikmund, William G.
Customer Relationship Management : Integrating marketing strategy and information technology / Zikmund, William G. - Singapore Wiley 2006 - xix,179p.
9812530541
INFORMATION TECHNOLOGY
MANAGEMENT
CUSTOMER RELATIONSHIP
Customer Relationship Management : Integrating marketing strategy and information technology / Zikmund, William G. - Singapore Wiley 2006 - xix,179p.
9812530541
INFORMATION TECHNOLOGY
MANAGEMENT
CUSTOMER RELATIONSHIP
