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Insurance and behavioral economics: improving decisions in the most misunderstood industry

Kunreuther, Howard C.

Insurance and behavioral economics: improving decisions in the most misunderstood industry / Kunreuther, Howard C. - New York Cambridge University Press 2013 - xii,329p.

ISBN: 9780521608268

Subjects--Topical Terms:
CONSUMER BEHAVIOR
INSURANCE
RISK

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