Direct mail marketing for scholarly publishers: Beginners guide (Record no. 24384)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00453nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s1989 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Collins, J. |
| 245 ## - TITLE STATEMENT | |
| Title | Direct mail marketing for scholarly publishers: Beginners guide |
| Remainder of title | / Collins, J. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Leicester, UK |
| Name of publisher, distributor, etc. | Primary Communications Research Centre |
| Date of publication, distribution, etc. | 1989 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 91 p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMPUTERS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BIBLIOGRAPHY |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Purchase Books | TERI School of Advanced Studies | TERI School of Advanced Studies | 29/11/1994 | 435.00 | 655.561 COL | 2384 | 17/03/2018 | 17/03/2018 | Books |
