Building strong brands (Record no. 72086)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00383nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s1996 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0743232135 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A |
| 245 ## - TITLE STATEMENT | |
| Title | Building strong brands |
| Remainder of title | / Aaker, David A. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | UK |
| Name of publisher, distributor, etc. | Free Press |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix,380p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND STRATEGIES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND PERSONALITY |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRANDS EQUITY |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TERI SAS Book | TERI School of Advanced Studies | TERI School of Advanced Studies | 06/08/2009 | SAS658 AAK | S2100 | 16/04/2018 | 16/04/2018 | Books |
