Strategic marketing: Creating competitive advantage (Record no. 72670)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00392nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780195691689 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | West, Douglas |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing: Creating competitive advantage |
| Remainder of title | / West, Douglas. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii,517p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | STRATEGIC |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Bound | TERI SAS Book | TERI School of Advanced Studies | TERI School of Advanced Studies | 07/02/2010 | SAS658.8 WES | S2684 | 16/04/2018 | 16/04/2018 | Books |
