International business

International business is a comprehensive application-oriented textbook especially designed to meet the requirements of management students. It brings out the key concepts of international business in a simple and lucid manner, with numerous practical managerial examples, vignettes, diagrams, flowcharts and illustrations to facilitate and reinforce learning. Beginning with an overview of globalization and international business, the book discusses in detail the various theories of international trade, international patterns the institutional framework, the World Trade Organisation, and international economic integrations. It goes on to discuss international cultural, political, and legal environments and the policy framework of international trade. It further elucidates country evaluation and selection, the modes of international business expansion, foreign direct investment, and multinational enterprises. Finally, it explicates the key functional areas of international business and concludes with contemporary issues.