The environmental economic revolution: how business will thrive and the earth survive in years to come

In the 1970s, many businesses began paying a terrible price because they failed to appreciate the importance of computers and the information revolution these devices were making possible. In the 1990s, failure to appreciate the importance of new environment linked factors in shaping job and profit making opportunities throughout the American and world economy is producing similar consequences. Business and environmental interests have traditionally opposed each other. In the “owls vs. jobs” debate, one side argued that profits came at the expense of the planet, while the other replied that over-regulation hindered competition and put people out of work. But, the book demonstrates dramatic changes in the marketplace are today healing this rift. The environmental economic revolution is transforming our work, our companies our lives and our world. Increasingly as ecological and economic goals meld, environmentally sound business thrive while those that fail to meet new green market imperatives become extinct. The author surveys scores of companies in industries as diverse as chemical manufacturing, auto making, real estate, banking, insurance, defense contracting, food packaging.