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Strategic market management by
Edition: 6th.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York John Wiley & Sons 2001
Availability: Items available for loan: TERI School of Advanced Studies (1)Call number: SAS.

Building strong brands / Aaker, David A. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK Free Press 1996
Availability: Items available for loan: TERI School of Advanced Studies (1)Call number: SAS658 AAK.

Managing brand equity : capitalizing on the value of a brand name / Aaker, David A. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Free press 1991
Availability: Not available: TERI School of Advanced Studies: Bound (1).

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