Managing brand equity : capitalizing on the value of a brand name / Aaker, David A.

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Material type: Text

TextPublication details: New York Free press 1991Description: xii,299pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	TERI School of Advanced Studies	TERI SAS Book	SAS658 AAK (Browse shelf(Opens below))	Bound		S2106

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