000 | 00383nam a2200145Ia 4500 | ||
---|---|---|---|
008 | 160316s1996 xxu||||| |||| 00| 0 eng d | ||
020 | _a0743232135 | ||
100 | _aAaker, David A | ||
245 |
_aBuilding strong brands _b/ Aaker, David A. |
||
260 |
_aUK _bFree Press _c1996 |
||
300 | _aix,380p. | ||
650 | _aBRAND STRATEGIES | ||
650 | _aBRAND PERSONALITY | ||
650 | _aBRANDS EQUITY | ||
999 |
_c72086 _d72086 |