000 00383nam a2200145Ia 4500
008 160316s1996 xxu||||| |||| 00| 0 eng d
020 _a0743232135
100 _aAaker, David A
245 _aBuilding strong brands
_b/ Aaker, David A.
260 _aUK
_bFree Press
_c1996
300 _aix,380p.
650 _aBRAND STRATEGIES
650 _aBRAND PERSONALITY
650 _aBRANDS EQUITY
999 _c72086
_d72086