| 000 | 00428nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 160316s1991 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0029001013 | ||
| 100 | _aAaker, David A. | ||
| 245 |
_aManaging brand equity : capitalizing on the value of a brand name _b/ Aaker, David A. |
||
| 260 |
_aNew York _bFree press _c1991 |
||
| 300 | _axii,299p. | ||
| 650 | _aBRAND AWARENESS | ||
| 650 | _aBRAND LOYALTY | ||
| 650 | _aBRAND EQUITY | ||
| 999 |
_c72092 _d72092 |
||