| 000 | 00472nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 160316s2006 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9812530541 | ||
| 100 | _aZikmund, William G. | ||
| 245 |
_aCustomer Relationship Management : Integrating marketing strategy and information technology _b/ Zikmund, William G. |
||
| 260 |
_aSingapore _bWiley _c2006 |
||
| 300 | _axix,179p. | ||
| 650 | _aINFORMATION TECHNOLOGY | ||
| 650 | _aMANAGEMENT | ||
| 650 | _aCUSTOMER RELATIONSHIP | ||
| 999 |
_c72193 _d72193 |
||