000 00392nam a2200133Ia 4500
008 160316s2006 xxu||||| |||| 00| 0 eng d
020 _a9780195691689
100 _aWest, Douglas
245 _aStrategic marketing: Creating competitive advantage
_b/ West, Douglas.
260 _aNew Delhi
_bOxford University Press
_c2006
300 _axxviii,517p.
650 _aSTRATEGIC
650 _aMARKETING
999 _c72670
_d72670