Consumer-level determinants of store brand proneness: an empirical study with Indian consumers (Record no. 68929)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00419nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160316s2013 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Priya, Preeti |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer-level determinants of store brand proneness: an empirical study with Indian consumers |
| Remainder of title | / Priya, Preeti. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Gujarat |
| Name of publisher, distributor, etc. | Institute of Rural Management Anand (IRMA) |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 26p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INDIA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMER BEHAVIOUR |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gratis TERI SAS | TERI School of Advanced Studies | TERI School of Advanced Studies | 17/07/2013 | SAS366.1(540)(062.534) PRI | GS1872 | 16/04/2018 | 16/04/2018 | Books |
