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Building strong brands / Aaker, David A.
Material type:
TextPublication details: UK Free Press 1996Description: ix,380pISBN: - 0743232135
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books
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TERI School of Advanced Studies | TERI SAS Book | SAS658 AAK (Browse shelf(Opens below)) | Available | S2100 |
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| SAS657.4:82-94(540) BAN My Journey:down the memory lane | SAS657:502.131.1 UNE Sustainability accounting and accountability | SAS658 (078.7) RAG Case studies on competitive strategies - Vol. III | SAS658 AAK Building strong brands | SAS658 AAK Managing brand equity : capitalizing on the value of a brand name | SAS658 AHM Effective non-profit management: context, concepts, and competencies | SAS658 ALB Management science modeling |
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